The new year is almost here.
Now is the perfect time
to look back and remember
our mutual successes...
And lay out new goals for the year ahead.
Let’s get started!
Let’s get started!
On a pro-forma basis,
for the twelve months
ended 31 December 2020:
for the twelve months
ended 31 December 2020:
21,1%
Y-o-Y
to RUB 107,427m
to RUB 107,427m
FY 2020 Group aggregate
segment revenue grew
segment revenue grew
30%
Y-o-Y
to RUB 40,762m
to RUB 40,762m
FY 2020 My Games
revenue
grew
revenue
grew
21%
Y-o-Y
to RUB 770m
to RUB 770m
FY 2020 My Games users grew
January
Rush Royale
Launch
Launch
For the launch of the project, Rush Royale was featured globally in the “New Games We Love” collection.
February
App Clips Workshop
for AliExpress
for AliExpress
Our colleagues at Apple gave a presentation on their App Clips technology, which can be used to create a “small” version of an app for quick access to key features.
Workshop for
Boom and VK
Boom and VK
During the Workshop, the VK and BOOM Apps teams received recommendations to improve the user interface and identified further steps to improve the product
March
ICQ/Apple UI UX
Conversation
Conversation
The ICQ team received valuable advice, answers to their questions, and an expert assessment of their decisions regarding the design and functionality of the app.
Featured Games on
Women’s Day
Women’s Day
Many people played Warface GO and War Robots to celebrate International Women’s Day thanks to these games being featured on 8 March.
Apple Family
Sharing
Workshop
Sharing
Workshop
Apple held a presentation and shared their success in implementing Family Sharing, discussed technical nuances, and answered questions from VK teams.
On a pro-forma basis, for the three months ended 31 March 2021:
42,2%
Y-o-Y
to RUR 11,000m
to RUR 11,000m
Q1 2021
My.Games revenue grew
My.Games revenue grew
27.3%
Y-o-Y
to RUR 28,290m
to RUR 28,290m
Q1 2021
Group aggregate segment revenue grew
Group aggregate segment revenue grew
8.1%
Y-o-Y
to RUR 6,071m
to RUR 6,071m
Q1 2021
Group aggregate segment EBITDA increased
Group aggregate segment EBITDA increased
April
Rush
Royale
Royale
Rush Royale was named Game of the Day!
May
Featured in
“Games
from Russia”
“Games
from Russia”
Several of our projects were included in the “Games from Russia” collection:
- Left to Survive
- Tacticool
- Rush Royale
- Warface GO
- Left to Survive
- Tacticool
- Rush Royale
- Warface GO
Deep Dive
for VK
and BOOM
for VK
and BOOM
At the second meeting, the VK and Boom teams shared the results, received feedback from Apple experts, talked about the next steps in development and got new recommendations.
June
Cloud Mail.ru
Update Featured
Update Featured
We overhauled our Cloud Mail.ru project’s UI, in particular by adding a brand new gallery, which improved user experience.
On a pro-forma basis,
for the three months
ended 30 June 2021:
17,4%
Y-o-Y
to RUB 29,991m
to RUB 29,991m
Q2 2021
Group aggregate segment revenue grew
Group aggregate segment revenue grew
13%
Y-o-Y
to RUB 2,700m
to RUB 2,700m
Q2 2021
My Games EBITDA grew
My Games EBITDA grew
1%
Y-o-Y
to RUB 11,100m
to RUB 11,100m
Q2 2021
My Games revenue grew
My Games revenue grew
July
WWDC Recap
for Apps
for Apps
Apple experts held a meeting reviewing all the innovations presented at WWDC 21, focusing on how they can affect our services, and discussed technologies that can improve our products.
“Left to Survive”
Featured on the
Game’s Birthday
Featured on the
Game’s Birthday
Left to Survive celebrated its third anniversary with its current players and attracted many new ones.
StoreKit 2.0
Workshop
Workshop
Apple specialists held a workshop for VK teams and went over the details of all Apple StoreKit 2.0 updates and technologies. Thanks to this workshop, many teams accelerated the implementation of StoreKit in their projects.
August
Apple WWDC
21 Recap
for Games
21 Recap
for Games
The Apple team held a separate meeting for our gaming projects where they talked about all the new and useful features available for improving game interfaces and player experience.
Rush Royale
Game Update
Featured
Game Update
Featured
The Rush Royale team added interesting new characters to their project and added exciting new challenges to their list of quests.
Benchmark
Review: BOOM
Review: BOOM
Thanks to a benchmark review, the BOOM team was able to compare themselves to competitors, identify problem areas in their user experience and find ways to improve the project.
Share Play
Recap
Recap
Apple specialists conducted a meeting for VK teams dedicated to SharePlay technology and how it can be used in projects.
BOOM Update
Featured
Featured
The BOOM project team added push notification support to the app to keep users up to date on new and interesting events, and also added a widget for quick access to music.
September
VK Update
Featured
Featured
The VK product team added support for iOS 15 and added a new widget for iPadOS users that allows them to easily manage and listen to music.
Hustle Castle
Featured in “Games
from Russia”
Featured in “Games
from Russia”
Hustle Castle Featured in “Games from Russia”
Hustle Castle and War Robots were added to a collection presenting the best games from Russia.
Hustle Castle and War Robots were added to a collection presenting the best games from Russia.
Post-WWDC
Briefing Meetup
Briefing Meetup
Apple conducted an overview of all platform updates and answered questions from VK teams and other players in the Russian market.
Merge Master
Featured on Launch
Featured on Launch
The new Merge Master Adventure Puzzle project was featured in honor of its launch. The game combines exciting merge mechanics with a fantasy story filled with beautiful kingdoms and mighty dragons.
On a pro-forma basis
(including Deus Craft),
for the three months ended
30 September 2020:
(including Deus Craft),
for the three months ended
30 September 2020:
18.6%
Y-o-Y
to RUB 30,418m
to RUB 30,418m
Q3 2021
Group aggregate segment revenue grew
Group aggregate segment revenue grew
28%
Y-o-Y
to RUB 8,426m
to RUB 8,426m
Q3 2021
Group aggregate segment EBITDA grew
Group aggregate segment EBITDA grew
41.2%
Y-o-Y
to RUB 3,836m
to RUB 3,836m
Q3 2021
Group aggregate net profit grew
Group aggregate net profit grew
October
Rebranding: VK
Company Launch
Company Launch
VK now is the single brand for the entire company. A single company brand will emphasize all of the services our ecosystem offers: communication, games, education for all levels, medicine and grocery delivery, taxis, carsharing, and online shopping.
Benchmark
Review: Cloud
Review: Cloud
Thanks to a benchmark review, the Cloud.Mail.ru team was able to compare themselves with competitors, identify problem areas in the user experience and examine ways to further improve the project.
In-App Events
Meetup
Meetup
At an event for VK teams, Apple experts went into detail about how to use In-App Events in their projects. During the meeting, teams got answers to their questions. Apple experts continue to advise teams on implementing the technology.
November
Benchmark Review:
Hustle Castle
Hustle Castle
Apple experts compared the Hustle Castle project to its competitors, conducted a thorough analysis of the user interface and shared useful tips on how to improve user retention rates, in-app purchases and more.
Merry Christmas
and
Happy New Year
and
Happy New Year
